12.07.2004

"Hey, since nobody's using that crampon ..."

A hearty "smoke another one" goes out to the art department at REI.

While I was very psyched to receive the Holiday 2004 catalog last week -- a veritable smorgasbord of fleece and merino wool offerings -- my attention was caught by the boot & crampon in wrapping paper on the cover. A huge push for ice climbing at the peak of winter buying season, you say? A significant shot in the bicep for the climbing market, perhaps? Mebbe, mebbe not. A quick perusal of the book reveals that no crampons are even offered in the catalog. In fact, there's no climbing gear of any kind in the catalog ... i guess it was just a prop.

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