The Canadian government rolled out a series of PSA's last week on the "one tonne challenge," a bold and simple campaign that asks every citizen to reduce their annual greenhouse gas emissions by 20 percent. The commercials are pointed but lighthearted, and direct viewers to a government website with details on the challenge.
Cheers to the Great Green North. Let's hope some of this keen environmental leadership trickles down to Pennsylvania Ave.
About the One-Tonne Challenge