1.03.2005

Green Canada

The Canadian government rolled out a series of PSA's last week on the "one tonne challenge," a bold and simple campaign that asks every citizen to reduce their annual greenhouse gas emissions by 20 percent. The commercials are pointed but lighthearted, and direct viewers to a government website with details on the challenge.

Cheers to the Great Green North. Let's hope some of this keen environmental leadership trickles down to Pennsylvania Ave.

About the One-Tonne Challenge

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