What is the outdoor industry's biggest challenge? It's you ...

Originally uploaded by drewbo.
As much as we'd all like to point wigglingly incriminating fingers at the uber-brands of WalMart and Ebay, the stark reality of the market is staring us in face.

Consumers, not CEOs, are driving the market.

Check out the New Yorker's op-ed piece on the latest challenges (and emerging weaknesses) of mass-merchandising. You'll be glad you did.


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