Like it's easy to get a Saint and a marketing buzz phrase into the same sentence ...

Definitely the press release of the day:

<< Rick Ridgeway, Patagonia's vice president of marketing and environmental initiatives, noted, "A significant license deal between two companies is not unlike a marriage. You do your homework – do you both see eye-to-eye on not just the fundamentals, but on the fine points of your philosophies? But at the end of the day, as St. Thomas Aquinas put it, you have to trust the authority of your instincts, and here at Patagonia we all feel that we've created a marriage that's going to be both fruitful and long-lived." >>


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