New Blood

WAITSFIELD, VERMONT (June 6, 2005) -- After months of courtship and waffling, Pale Morning Media LLC is pleased to announce the arrival of Scott Kaier as a full-time staff addition.

A veteran of the outdoor retailing arena with more than eight years of floor and management experience, Kaier began working with Pale Morning Media on a project basis in fall of 2004.

“Scott will fit in just fine. He’s an avid telemark skier, mountain biker, and meat eater. He likes donuts, and he doesn’t mind that I mumble out loud while I type,” said Drew Simmons, Pale Morning Media president.

“Is it a coincidence that my first day at Pale Morning Media happens to also be the anniversary of the D-day invasion? I guess we’ll find out,” said Kaier.

Previously, Kaier was a buyer for Onion River Sports, a year-round specialty outdoor retailer in Montpelier, Vermont. To contact Scott directly, call 802.583.6070 or e-mail scottk@madriver.com.

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