When the going gets tough, the tough get sappy

So what if they don't give their employees health benefits ...

Who cares if they're crushing small businesses like tiny, salty pistachios ...

Big whoop if they're causing the entire world to cherish $39 DVD players and $8 red teddies ...

Wal-Mart cares.

Well, they care enough to sponsor the $300K tab for scholarships that will be awarded on ABC's new reality show, "The Scholar."

It's definitely cheaper than those nasty benefits.

LINK: Wal-Mart's New Realm: Reality TV

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