What does it mean?

Here's the math ... Outdoor participation down + gaming business up 22% since January.

Reports are that campgrounds are lying empty, rivers are quiet, trails are uncrowded.

Is this a nightmare? Or .... wait ... is it heaven?

Is chasing gamers into the outdoors as futile as trying to get lifetime non-voters to pay attention to local politics? Is the outdoor industry looking past the low-hanging fruit and focusing on a Mission-to-Mars growth strategy? Should we be developing outdoor participation like a virtual city ... with clusters of high-density activity and zones of pure wilderness? Should outdoor specialty embrace the opportunity instead of freaking out about poll numbers?

See you in SLC.


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