Outdoor Retailer Luxury Market?

Name this tune ...

"First, the item must demonstrate superior quality. Second, it must be truly unique and difficult to acquire. Third, it must enhance one’s status. Fourth, it must brighten one’s self-image, making the buyer feel special."

No, it's not from one of our speciality outdoor news publications.

Instead, it's a description of the four essential pillars of a luxury product, according to Milton Pedraza, head of the Luxury Institute, a consultancy that tracks trends for the wealthiest 10% of American households.

Sound familiar?


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