PR 101: Tips on planning a NYC media tour

Originally uploaded by drewbo.
1. Go when the President is in town -- who needs cabs? Besides, gridlock rules!

2. Go when a hurricane is about to hit the coast -- being soaking wet for your hourly meetings draws pity, and pity is a very powerful PR tool.

3. Go during "fashion week" -- if you're going to be soaking wet and tired from humping your bag up and down 6th, at least you get to check out models all day.

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