Yes ... It's a great idea. I love the b-to-b peer pressure. I love feeding the consumer what they want. I love Yvon and his tireless proselytizing. He's the man.
But 1% for the Planet doesn't work for me. At my "miniscule" business level (under $500k of sales a year), the administration fee to join is the same amount that I pay to be a voting member of the Conservation Alliance. And you know what? That check STINGS.
In budgeting charitable contributions for '06, it seems like a pretty simple choice: maintain my CA commitment or split it up with 1% for the Planet.
That's an easy one. My money's going to go into the ground.