11.02.2005

eBay shows the way

While some outdoor marketers get squeamish whenever eBay is mentioned ... one non-profit outdoor advocacy group has gone public with a different reaction.

Imitation.

The Northern Forest Canoe Trail launched their online auction site this week, transforming the ubiquitous product donations from outdoor industry supporters ("uh, well, how about we give you some fleece earwarmers?") into what they really need: Cold, hard cash.

LINK: Northern Forest Canoe Trail Online Auction

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