Like a cat with its head in a fan
Who were the winners? Who were the losers?
Who was making noise for the sake of making noise? Who was that one person that I'm bummed i didn't hook up with?
Why do i feel like a cat with its head in a fan?
At every level of the OR show, there's one thing that people want to see ... progression. Not just innovation or new fabrics or new styles, but a forward evolution.
It's the litmus test for suppliers, for retailers, for sponsored athletes, for magazines and websites, and even for PR firms.
Without progression, you've become a commodity. And once a commodity, the race to the bottom is hard to stop.
With progression, you're a fresh brand to every business partner and friend you meet. You've got a cool story that continues to parallel or even rise ahead of industry trends.
Best of all, you can take your cat's head away from the fan now.