A user’s guide to understanding the outdoor industry

it's the outdoors, stupid
Originally uploaded by drewbo.
This month, Outdoor Industry Association released their 2006 State of the Industry Report.

It's the best thing I've read rrom OIA to date.

I would wholeheartedly encourage anyone with any vested interest in the outdoor world to read the whole thing ... yes, BB, all of it.

For those who resist the urge to cherry-pick a quote here and a stat there, i'm confident you'll find it a worthwhile read.

If you need a copy of the report, please email me at drew@madriver.com.

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