From one pain in the ass to another

March is for .... "Mooooon River"
Originally uploaded by drewbo.
What does outdoor industry PR have to do with Colorectal Cancer Awareness month?

Nothing. Not a damn thing.

Excluding skin cancer, colorectal cancer is the third most diagnosed cancer in the United States and Canada (after lung and breast in women, and lung and prostate in men). The American Cancer Society estimates that there will be 146,940 new cases of colorectal cancer diagnosed in the U.S. in 2006. That means a person in the U.S. is diagnosed with colorectal cancer every 4 minutes ... and one dies every 9.3 minutes, as colorectal cancer is the second leading cause of cancer death among men and women in the United States and Canada (after lung cancer).

In the big picture, one out of 18 people in this country will develop colorectal cancer in their lifetime.

Don't be a dumbass ... Be aware. Be informed. Be active. This is real life.

LINK: Colon Cancer Alliance.

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