There's no school like the old school

Shazam ... it's polarized!
Originally uploaded by drewbo.
Check out this recent ad copy from a certain ginormous sunglass company.

Crafted from the molten lava of old-school ad philosophy, the campaign takes the tact of creating a fictitious problem, then offering a solution that only they have. Check it out ...

"....Nothing cuts glare like polarized lenses. Unfortunately, they cut clarity as well. So (Company) invented High Definition Optics. HDO polarized lenses give you razor sharp vision on the water. And our liquid infusion process achieves molecular bonding to eliminate the haze and distortion of orginary polarized lenses. Because glare is blinding enough. Why blind yourself more with inferior optics .... "

Love it.

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