4.20.2006

Winners & Losers

Ever wonder which magazines are REALLY killing it? Check these numbers out, from the Publishers Information Bureau ... a comparison between March 2005 and March 2006.

This isn't the complete list, but you've got to admit, Outdoor Retailer friendly pubs are holding their own, if not outpeforming.

Publication 2006 $ 2005 $ %CHG
BESTLIFE 2,009,220 1,075,705 86.8
BOYS' LIFE 739,573 411,899 79.6
TW MOTOCROSS 1,042,932 614,745 69.7
SI FOR KIDS 2,071,135 1,231,255 68.2
BICYCLING 2,930,944 1,753,226 67.2
WIRED 5,748,568 3,439,883 67.1
TW SURF 1,029,922 715,983 43.8
MENS FITNESS 5,034,502 3,679,312 36.8
SKI 3,089,305 2,287,933 35.0
MENS JOURNAL 6,596,745 5,193,940 27.0
TRAVEL+LEISURE 16,882,405 13,760,694 22.7
WEIGHT WATCHERS 5,615,788 4,618,142 21.6
REAL SIMPLE 18,085,404 15,059,225 20.1
RUNNERS WORLD 5,574,870 4,698,800 18.6
CARGO (Folded) 3,406,663 2,881,446 18.2
SHAPE MAGAZINE 13,210,565 11,482,188 15.1
FITNESS 8,351,233 7,347,645 13.7
NATURAL HEALTH 1,928,523 1,710,181 12.8
CN TRAVELER 8,363,018 7,435,920 12.5
BACKPACKER 3,151,108 2,807,312 12.2
FHM 7,809,819 7,023,047 11.2
OUTDOOR LIFE 2,613,187 2,365,197 10.5
NG ADVENTURE 2,843,861 2,584,720 10.0
OUTSIDE 4,994,700 4,585,438 8.9
SI 42,390,886 39,722,581 6.7
ENDLESS VACATION 6,315,830 5,989,360 5.5
HEALTH 9,747,979 9,297,647 4.8
MENS HEALTH 15,602,160 14,993,490 4.1
STUFF 6,068,140 5,880,453 3.2
SELF 11,519,902 11,358,742 1.4
ESPN MAGAZINE 20,167,615 20,328,660 -0.8
BASSMASTER 2,080,478 2,161,077 -3.7
BOATING 4,440,328 4,770,628 -6.9
NATIONAL GEO 7,359,794 7,953,595 -7.5
GOLF MAGAZINE 14,616,401 15,988,591 -8.6
TW SKATEBOARDING 2,420,071 2,836,969 -14.7
NG TRVLR 3,430,467 4,061,365 -15.5
SKIING 1,356,533 1,610,249 -15.8
POPULAR MECHANICS 6,949,373 8,303,214 -16.3
FIELD & STREAM 5,123,679 6,334,586 -19.1
DISCOVER 1,033,659 1,299,980 -20.5
MAXIM 13,529,826 17,049,957 -20.6
MOTORBOATING 2,161,621 2,817,023 -23.3
SALT WATER SPTSMN 2,829,262 3,729,162 -24.1
SIERRA 632,810 954,210 -33.7
TW SNOWBOARDING 1,211,508 1,840,997 -34.2
JANE 2,557,413 5,183,679 -50.7

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