An excerpt from "the Cleanest Line" in the current Patagonia surf catalog ...
<< By the late ‘60s, surfing and climbing became subcultures of their own. Accordingly, pop culture caught on and capitalized on them, de-authenticating the products through superfluous designs and mass production. Two activities that had been pursued for individual enlightenment and expression were downgraded into mere sport. >>
I loved the catalog I received in the mail this week, but I gotta say, the Boomer-tude gets a little exhausting sometimes.
Just 'cause someone finds your play spot is no need to wag the cultural superiority finger. "Mere sport" is one of the saving graces of my life these days.