7.27.2006

MEDIA ALERT >> “Outdoor Idols” to be unveiled during Aug. 9 press conference at Willard Bay



WHAT:
Press conference unveiling of Outdoor Industry Foundation’s charter roster of Outdoor Idols, a list of under-25 trendsetters that are not only rising stars in their sports, but role models for the next generation of outdoor enthusiasts.

WHEN:
11 a.m. on Wednesday, Aug. 9, 2006.

WHERE:
Willard Bay, at the entrance to the Outdoor Retailer Summer Market demo day.

WHO:
Host: Timmy O’Neill. Featured guests: The 2006 Outdoor Idols

... more to come

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