From the "you can't buy this kind of publicity" file, our friends at Cloudveil allegedly attempted to place a couple ads in EW that would run during Sundance. The ads -- the latest excellent work from the Jackson Hole brand -- poke a little fun at breast implants and scientoloogy.
Apparently, EW was not amused. However, the boys at Gawker.com liked the piece enough to make it their lead of the day.
How great is this? Not only do you get some props for a sweet ad ... but you don't have to pay the $100k for a full page ad!