1.03.2007

Sharing the Love


In November, Horny Toad rolled out a dealer program called the 20% Solution.

Pretty simple and pretty cool, the program essentially took the total sum of their fall reorders, and carved out 20 percent. Of that sizable chunk of beer money, they gave half to charities recommended by their retailers and half to their long-term social purpose enterprise Search for Adventure.

But as I'm sitting here, writing the post-donation news release, I'm struck by how diverse the list of charities are. Horny Toad's a remarkably diverse brand, and their fortunate retailers certainly reflect that. Check out how the regional charities broke down:

* Farm Way (Bradford, Vermont) gave to the Carmelite Nuns (Bradford, Vermont)

* Appalachian Ski & Outdoors (State College, PA) gave to the Climbing Conservancey of Central PA

* Arcadian Shop (Lenox, MA) gave to Berkshire Natural Resources

* Vivala (Tumwater, WA) gave to the Boys & Girls Clubs of Thurston County

* Striper Moon (Bristol, RI) gave to the Bristol Animal Shelter

* John's of Lexington Green (Lexington, KY) gave to the Casa Project of Lexington

* Concord Outfitters (Concord, MA) gave to the Appleton Medical Center Foundation

* Island Pursuit (Stone Harbor, NJ) gave to the Wetlands Institute

* Foot Zone (Bend, OR) gave to NeighborImpact

* Nugget Alaskan Outfitter (Juneau, AK) gave to St. Judes National Chapter

* Sierra South (Kernville, CA) gave to St. Judes National Chapter

* Pipestone Mountaineering (Missoula, MT) gave to the Missoula Food Bank

* Borealis Expedition (Thousand Oaks, CA) gave to Direct Relief International

* See Jane Run (San Francisco, CA) gave to The Breast Cancer Fund

* A Lady's Game (Hinsdale, IL) gave to The Breast Cancer Fund

* Fleet Feet (Sacramento, CA) gave to St. John's Shelter for Women and Children

* Placerville Clothing Company (Placerville, CA) gave to Partners in Care Foundation

* Everyday Outfitters (Eagle, CO) gave to Meet the Wilderness

* Skinny Raven Sports (Anchorage, AK) gave to Abused Women's Aid in Crisis

* Tin Roof (Los Olivos, CA) gave to People Helping People

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