20,000 tons of carbon

Today's "Mucho Radness" award goes to Outdoor Industry Association for giving carbon neutrality the front page treatment in a new 10% Traveler's Challenge.

A quick back of the napkin calculation estimates that the 40,000 attendees expected at ORWM will put out at least 20,000 tons of carbon in travel alone.

OIA is going with the Vermont-based Native Energy for their offsets. Essentially, it's a voluntary tax on your personal energy habits ... much like the west coast-based "TerraPass and Carbon Fund.

Is a carbon offset tax deductible? Hell, yeah it is. At least according to the Native Energy FAQ page, and the advice of my buddy the tax guy in Maine.

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