3.22.2007

Google bikes

Just in from our euro bureau, Google will be offering all employees a free Raleigh bike and helmet. While it's great green PR, it's also a bit savvier than the average play, as both the rig and the lid will have a tidy little spot of Google branding.

In other words, it's a business expense, stupid. And a far cry from the days of wine and noses when the ultimate buisiness expense/PR gambit was a giganto yacht with dad's name on it.

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