Why sell organic?

* 1 in 5 consumers are LOHAS consumers (Lifestyles of Health and Sustainability).
* LOHAS consumers spend 4 times as much as as "unconcerned" consumers on their food.
* For 2008, LOHAS spending in the USA is estimated at $209 billion
* By 2010, LOHAS spending is anticipated to exceed $400 billion.


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