Although it was written from the PR perspective, this rant from Bad Pitch Blog is worthy reading for anyone, in any industry.
"... Face it, with people spending less and waiting to see which industries will die harshly, we are not going to be “rescued” anytime soon. To survive in this mess you’re going to have to have balls. And be fiercely un-mediocre in this time of sameness and safety. Our field will have to be the ones who constantly say to clients, vendors, partners and employees: I (or we) will not do any work that I (or we) don’t believe it. Let’s follow our instincts and not let the negative ones, the ones who wish to send crap releases that say nothing new, the ones who want to issue information-devoid, machinery-driven information to the press and others, guide us to failure. As my preamble stated, it all comes down to caring—like Asians and rice fields that Gladwell ponders with precision –so PR farmers who are in it to bide time will become nonunion baristas in a post-Starbucks environment... "
Read the whole thing here: LINK Bad Pitch Blog