Last July, Kelty launched a year-long partnership with the National Wildlife Federation to help raise money for the Federation's Connecting People with Nature initiative. To date, Kelty has raised over $3000.
Here's how the partnership works: for each Fall 2008 Kelty Junior pack sold between July 1, 2008 and June 30, 2009, Kelty will donate $1 to help support the NWF. In return, the National Wildlife Federation will reward purchasers of a Kelty Junior pack with three free issues of their award-winning children’s nature magazine Ranger Rick.
‘Connecting People with Nature’ is an NWF initiative designed to reverse nature deficit and build a mainstream movement of wildlife advocates through programs that get kids outdoors while providing wildlife-based reading and education activities to parents, schools, and community groups.