Two years ago when I first came across Ahnu Footwear, it struck me that they were the first brand I'd ever seen to put "outdoor lifestyle" in their tagline. Surf brands had done it. Basketball brands had done it. But until Ahnu, nobody had wrapped their arms around our world and called it a true lifestyle.
Fast forward to 2009, and Ahnu's rising prominence has only strengthened their commitment to creating footwear for people who embrace the style as well as the technology of the outdoor lifestyle.
Check out the new Belgrove to see what I mean. Climbing-rope round laces, a wraparound rand, leather and suede Alpen-racing stripes give it the approach shoe sensibility, but Ahnu gives it the extreme out-of-the-box comfort that retailers are looking for.