"The Media is Dead. Long Live Media!" An ORWM panel discussion on the blurring lines between traditional media and social media, journalism and advertising, and selling products and telling stories. What lies ahead for storytelling in the outdoor community? What's the future of advertising in outdoor magazines and websites? Who will be telling the outdoor's most important stories ...and who will be reading them? Topics to be discussed include the sobering decline of "old" media in 2009, the Facebook-fueled boom of social media, and prognostications of what new opportunities might lie ahead in 2010 and beyond. (Saturday, January 23. 7:30 - 9 a.m. At the Marriott.)
Panelists scheduled to participate include Steve Casimiro (Current editor of The Adventure Life, formerly of National Geographic Adventure), Jon Dorn (EIC of Backpacker), Stiv Wilson (EIC of Wend), Rich Kelly (Social media manager, Nielsen Business Media) and Dustin Robertson (Chief Marketing Officer, Backcountry.com). Moderated by yours truly.
(So what's the photo about, you ask me? Honestly, I have no idea ... but how cool is that picture? And what the hell is it? It must be an amphibian jackalope or something.)