Sierra Designs shines during Alta testing days

It's a dirty job, but someone has to do it

Following the Outdoor Retailer Trade Show in Salt Lake City this past January, Pale Morning Media teamed up with Sierra Designs and Alaska Mountain Guides for two days of, ahem, "rigorous" product testing at the Alta Ski Area.  Hungry  for feedback on the new for Fall 2010 Sierra Designs apparel line, we invited several members of the outdoor media and a few retailers to try out the gear and let us know what they thought.  The skiing was great and so was the response to the broadest, most functional line of Sierra Designs apparel yet.

The new Prima Fusion jacket jacket in it's native environment; lapping deep pow off the Alta High Traverse.  Featuring Core Comfort Technology, the Prima Fusion provides excellent temperature control.  

The new for Fall 2010 RAD jacket is a burly, 3-layer waterproof/breathable hardshell perfectly at home shredding backcountry pow, bagging high altitude peaks, or lapping in-bounds trees.

And another shot of the Prima Fusion in action.  One of our testers reported, "it's a killer jacket, especially when you consider the price."

Also tested and loved but not pictured:
- Sierra Designs Gnar jacket
- Sierra Designs Mantra Fusion jacket
- Sierra Designs Frequency Half-Zip midlayer

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