The good company

With gesture marketing hitting a new peak in the outdoor world, the Economist's recent take on corporate social responsibility is a true must-read, regardless of your voting record or proximity to Ventura.


Is it getting hot in here?

The recipe for an explosion of back-room dealing in the FF market:

TAKE 1 rumored sunglass introduction,
ADD 1 surprise wader introduction,
MIX 2 Caseys, 1 Brian and 1 Peter.
SPRINKLE with 12 reps that everybody wants,
BAKE in an oven that's way, way too small.
WATCH as a major realignment occurs.

What did SIA have that OR didn't?

10. Peanut shells.
9. Break dancing.
8. More break dancing.
7. Even more break dancing.
6. Scrappy new schoolers in pink izods.
5. Hand-painted limited edition artisan goggles.
4. Waterproof courduroy low-rise fur cuffed skiwear.
3. The dude from the Apprentice and that guy Seal.
2. The world's biggest IFOT (In Front of Teton) booth.
1. Tom Winter.

Man Pees Way Out Of Avalanche

It speaks for itself ...

Man Pees Way Out Of Avalanche


Pants? Who needs pants?

MRG postcard
Originally uploaded by drewbo.
Current conditions at the World Headquarters of Pale Morning Media ... 6 below zero, with a 10 mph crosswind, just to keep things interesting.

Fortunately, we be hardy folk.

Rumors, rumors, rumors

Which of the following rumors are true about the upcoming Outdoor Retailer Winter Market show?

* A PR firm will provide crisp $20 bills to all working media who make it to their appointment on time.

* A PR firm will purchase booth space from the show, providing a themed backdrop for their numerous product presentations, and setting the precedent for a new revenue stream at Outdoor Retailer ... "PR Alley."

* A PR firm will provide free prostate exams to any writers who attend their Saturday night line presentation.

Heavyweight editing in ten easy stomps

... as forwarded to me from a Seattle Times staffer. A true classic.

>> The following underground guide to newspaper editing, written by a New York Times reporter who would like to remain anonymous, has been circulating at that newspaper and beyond.

1. Your lead here. Write what you think you know about the subject, what you feel happened, what your gut tells you.

2. Move reporter's second graf down to bottom where it can be bitten off in the composing room.

3. Fashion new second graf from material deep down in story, preferably with a mysterious second reference to someone not introduced yet.

4. For a quote, get the reporter to put into someone's mouth what you believe or suspect happened.

5. Write and complete the sentence: At stake is . . . . (Something must be at stake here. Or unfolding against a backdrop of something. Be sweeping; use the word "sweeping" if necessary.)

6. Move a lot of stuff around.

7. Order up a mountain of new reporting. Could something unlikely possibly happen? Why? Why not? Who hasn't commented on this?

8. Now cut this all out for space.

9. Cut the kicker. If the reporter left it for the end it couldn't be important.

10. Hold the story.

The New York Times


Dude, what's in the pack?

Originally uploaded by drewbo.
Excerpted, by permission of the author, from the latest issue of Telemark Skier magazine:

<< Two garlic-breathed ski hippies lurch into the apres-hill basement beer zone a few minutes after 4 p.m.

Both have your average, garden-variety rat's nest beards. Both have standard-issue Scotch-guarded bib pants snagged from the high school ski swap. Both look like they have a hard time holding down any job that requires shoes.

But one wears a backpack.

Where's he been? What rope did he duck? Why is this man smiling? What did I miss?

I hate him.

As paranoid and greedy powder fiends, we naturally assume that any dude wearing a pack in-bounds must have it loaded up with the tools of sensual delight -- exotically crafted shovels, extendable probes, and transceivers that go both ways. Logically, we conclude that anyone carrying all that gear must have it with them to support their unusually fruitful excursions into the steep and deep.

Loud and clear, the message that we receive from a skier in a backpack is "I've been places you'll never see.

Ironically, the more accurate translation may just be: "I have bagels with me." ..... >>

Check out the rest of the article and the full issue, on newsstands now !!


Put it on the Sullivan tab!!!

Which of the following rumors about the recent Cloudveil acquisition is true?

a) Sulli is retiring from the outdoor industry to launch a men's fashion magazine called "Tiny Hands."
b) Brian Cousins celebrated the news by changing from Copenhagen to Skoal Bandits.
c) Former Cloudveil national sales manager Noah Robertson is moving back to Jackson Hole to fill a new position: Vice President in Charge of Gusseted Crotches.
d) During a due diligence meeting in Italy, Cousins ran into FILA-sponsored athlete Alberto Tomba and apologized for "anything my partner might say to you."
e) During the same due diligence meeting in Italy, Sulli ran into FILA-sponsored athlete Alberto Tomba and challenged him to a rock-paper-scissors match for beers.
f) Many drinks will be purchased by Sulli & Cuz at the ORWM show.


Give, and then give some more

My father-in-law -- Dr. Dean Seibert -- is currently in Lamno, Sumatra, as part of a six-member volunteer team of medical professionals sponsored by Northwest Medical Teams, a non-profit disaster response organization headquartered in Portland, Ore.

Dean left Vermont a week after Christmas, and headed directly to Bandeh Aceh, Indonesia, one of the areas hit hardest hit by the tsunami. The team spent a week there, and then traveled by boat for 7 hours to reach Lamno where they are living in a house close to the army base and are escorted by Indonesian military for increased security.

Over the course of the next month they will be providing health care in the local clinic and traveling to a number of schools now occupied by 16,000 refugees. Each team is equipped with enough medical supplies and pharmaceuticals to treat up to 60,000 people. A second Northwest team is scheduled to join them later this week and the organization has teams operating in other tsunami affected areas as well.

As you know, the situation is dire: contaminated water supplies, a threat of cholera and dengue fever, scarce food supplies and stretchers lined up outside hospitals which have no power, no anesthesia and a shortage of surgical instruments. Those at gravest risk are people whose relatively minor injuries have now become infected and doctors are increasingly turning to amputation – a last resort in a land lacking crutches or prosthetics.

Forbes Magazine included Northwest Medical Teams as one of 10 charities on its Gold Star list. More than 96 percent of all contributions go directly to the field, where they are needed most.

If you or anyone you know is interested in contributing to this worthy cause, gifts may be made online at www.nwmedicalteams.org, by calling 1-800-959-4325, or mailing to Northwest Medical Teams, P.O. Box 10, Portland, OR 97207.

LINK: Disaster Relief Response Medical Volunteer Humanitarian Aid

Food, water, shelter & fashionable four-season fleece headwear

I received this news release as one of 175 recipients who were openly CC'd on a mass email. Ladies and gentlemen, discuss among yourselves ...

<< Nordic Gear(r), a Turtle Fur Group(r) brand, donates over 3,700 hats to AmeriCares(r) for tsunami victims.

Morrisville, VT - The Turtle Fur Group(r), located in Morrisville, Vermont, is donating over $100,000 worth of Nordic Gear(r) brand headwear to AmeriCares(r) to aid the tsunami victims in Asia.

The Turtle Fur Group(r) is an industry leader in engineering and designing functional multi-seasonal headwear and accessories. This headwear will help those rebuilding their communities and lives in reducing sunstroke and other ailments suffered from prolonged exposure to the elements.

Hats can cool a person in the summer and warm one in the winter. Frequently taken for granted, headwear can often be the key accessory to keep a person "comfortable" and "healthy". The Turtle Fur Group's hopes and prayers go out to all people affected by this tragedy. >>


Reason #272 that Bob Barker rules

Some verrrry revealing numbers for any Showcase Showdown naysayers that might be floating around out there.

Google search for "The Price is Right" = 658,000 results
Google search for "Merino wool" = 268,000 results
Google search for "Outdoor Industry" = 62,000 results
Google search for "The Piton" = 11,900 results
Google search for "Synchilla Marsupial"= 7,590 results
Google search for "Maple Donuts" = 938 results
Google search for "Casey Sheahan" = 480 results
Google search for "Wicked Outdoorsy" = 3 results

And if that doesn't convince you that the Price is Right is the best gameshow ever ... you probably need to check out this clip of a world-class on-air contestant freakout.

LINK: World Class "Price is Right" on-air freakout


Import workers or export jobs?

An excellent commentary on the working class malaise, written by the $20,000 award winner from The Economist's annual essay contest.

The only gap here is that it's truly "preaching to the choir." There's little doubt that Economist subscribers LOVE to hear that even in depressed West Virginia, the courageous average American worker is eager to embrace change. What they probably don't think about is that the writer of the essay could hardly be considered an average American worker (she's good, far too good).

Regardless of the nitpicking, this is a definite must-read.



Green Canada

The Canadian government rolled out a series of PSA's last week on the "one tonne challenge," a bold and simple campaign that asks every citizen to reduce their annual greenhouse gas emissions by 20 percent. The commercials are pointed but lighthearted, and direct viewers to a government website with details on the challenge.

Cheers to the Great Green North. Let's hope some of this keen environmental leadership trickles down to Pennsylvania Ave.

About the One-Tonne Challenge