The rise of Soft Outdoor

"As the Outdoor market continues forward on an ever-expanding trajectory known as "lifestyle," people are understandably a little edgy as they try to keep things in focus.
The backdrop for Outdoor Lifestyle's growth is comprised of some big numbers. Really big.  In a recent study for this widely recognized $646 billion market, “Outdoor” folks now include more than 60% of American consumers -- people living mainly in cities, being mainly in their younger years, and spending at least an hour a week and $450 a year on outdoorsy stuff (LINK).
As with all Outdoor data, the most recent study relies heavily on the market's historic affinity for measuring itself agains the yardstick of the activities it supports. The report leads with dozens of “Traditional” core market metrics like camping, canoeing and climbing, but also factors in a boatload of “Non-traditional” pastimes like walking, picnicking and simply chilling outside.
In this widening pool of data sources, the clear takeaway is that the biggest sustained growth in Outdoor is in the definition of what "outdoor" actually means. And the clear challenge is using that knowledge to forge a path through an often blurry Lifestyle landscape ..."
Read the complete post at PaleMorningMedia.com .... LINK


Why the LWCF matters

As the landmark legislation known as the Land and Water Conservation Fund heads into the last 60 days of its original 50-year charter, a few thoughts regarding its current relevance:

"Unfortunately, the LWCF turns into a pumpkin this September when its original 50-year charter expires. Even more unfortunate is the political climate that will surround it when it hits the floor of the Capitol.

The good news is that this obviously integral and simple mechanism only needs Congress to come together, unite behind it, and reauthorize it. 

The bad news is that this obviously integral and simple mechanism only needs Congress to come together, unite behind it, and reauthorize it.

No doubt, this is a decision about money ... about the $900 million dollars a year that comes out of the pocket of oil and gas companies, and often goes to the preservation and protection of other public lands from just that kind of drilling.

Pitting conservation interests versus oil and gas interests is a fight that few have the stomach to pick.  People like cheap gas, love driving, and have all but forgotten that Al Gore was a filmmaker.  In a modern world fueled by fuel, drawing a line in the sand across from the oil and gas crowd is a half-step away from picking a fight with oxygen. And yet, there’s more than enough room between “not here, not now, not ever” and “anywhere, anytime” to make a legitimate stand ..."

To read the complete piece, please head over here.