1.24.2010

Mr. Jones goes to Washington

Jeremy Jones ... pro snowboarder and climate change activist ... will give an "exclusive screening" of the new TGR short film "Generations" at the U.S. Capitol this week. There'll be a Q&A, there'll be congressmen, and there is likely to be a sighting of Jeremy and the TGR crew wearing suits and ties. Seriously.

The word on the street (or in the bar) is that Jeremy and the crew were invited by a US Senator (not sure which one) to give the presentation, as the Senator was inspired by the film and saw it as an ideal way to raise awareness for the immediate effects of climate change.

If you or anybody else is in DC, here's the beta:

Tuesday, January 26, 2010
7:00 P.M. (Doors Open 6:30P.M.)
Capitol Visitor’s Center North Theatre

To attend please RSVP via email to: PolisRSVP@mail.house.gov

The Capitol Visitor’s Center is located under the east plaza of the Capitol Building and the North Theatre is on the lower level to the right. Enter at the main CVC entrance east of the capitol on First Street between the Library of Congress and Capitol Building. Limited street parking only (metro or bike strongly encouraged).


LINK: Protect Our Winters

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1.08.2010

All in: Fly Rod & Reel

Confession time: I dig World Series of Poker coverage on ESPN.

My pulse quickens, my pupils widen, I nervously stroke my facial hair whenever one of the game's heavy hitters - a Phil Ivey or a Johnny Chan - calls "All in!" and push their chips into the middle of the table. It's awesomeness defined.

That same sort of attraction hooked me on this announcement from good friend Joe Healy over Fly Rod & Reel Magazine. What Healy and his staff are doing, starting with the March issue, is increasing their page count to a minimum of 100 pages and switching to higher-quality paper and perfect binding. And, oh, yeah, they're decreasing the number of issues each year, essentially dropping down to a quarterly.

Fly Rod & Reel, arguably the Phil Hellmuth of the fly-fishing magazine world, is going all in.

Not surprising, really. Those left in the printed media have reached a point where they either play and bet smart, or slink away from the table with their complimentary watered-down drinks and join the blue-haired widows pumping coins into the quarter slot machines.

When a showdown happens in the WSOP, ESPN is kind enough to provide a little percentage graphic to indicate the probability of one player or another winning a hand. For instance, a pair of pocket aces might be a "84%" compared to 16% for a player waiting for a spade on the river to complete his flush. We don't get that with bold shifts in business directions from publications. We can only let history, and supposition, be our guide.

Fly-fishing media has splintered in a couple of directions in recent years. On-line mags like Catch and This is Fly are real contenders for anglers' reading time (and advertising dollars) - right there with high-quality print pubs like The Drake and the new The Flyfish Journal. Whether it's on-line or print, as The Drake's Tom Bie eloquently points out, success starts with sound editorial product, and by and large, that's something Fly Rod & Reel has always had. The difficult part is that FR&R (along with one or two other titles, and you know who you are) now occupies that middle ground between the e-mags and the fine quarterlies.

But pushing the chips in this way - refocusing and rededicating to the printed product - is an interesting move. Interesting, because much of what we hear is that print magazines are in a death spiral, complete with a Grim Reaper just a-waitin' to devour the next soul. Interesting because other publications have enhanced their on-line product before making radical changes to the printed thingy that shows up in the mailbox. Interesting because, well, it's fly-fishing, which has been given much of its je ne sais quoi by the written word (see, Hemingway, Voelker, et al.). Interesting because, well, it's fly-fishing and trends can be slow to develop in this industry (really, a market segment).

So, FR&R is all-in. We like that. And we continue to watch, because when somebody makes a move like this it means the game's going to change. For better or for worse.

- MC

Holiday recycling: What are YOU doing with your Christmas tree this year?


There's something riveting about earnest northern forest math geeks. Especially ones with lines like "It's what it means to be an American at Christmastime."

Via Make

1.05.2010

The Media is Dead. Long Live Media

"The Media is Dead. Long Live Media!" An ORWM panel discussion on the blurring lines between traditional media and social media, journalism and advertising, and selling products and telling stories. What lies ahead for storytelling in the outdoor community? What's the future of advertising in outdoor magazines and websites? Who will be telling the outdoor's most important stories ...and who will be reading them? Topics to be discussed include the sobering decline of "old" media in 2009, the Facebook-fueled boom of social media, and prognostications of what new opportunities might lie ahead in 2010 and beyond. (Saturday, January 23. 7:30 - 9 a.m. At the Marriott.)


Panelists scheduled to participate include Steve Casimiro (Current editor of The Adventure Life, formerly of National Geographic Adventure), Jon Dorn (EIC of Backpacker), Stiv Wilson (EIC of Wend), Rich Kelly (Social media manager, Nielsen Business Media) and Dustin Robertson (Chief Marketing Officer, Backcountry.com). Moderated by yours truly.

(So what's the photo about, you ask me? Honestly, I have no idea ... but how cool is that picture? And what the hell is it? It must be an amphibian jackalope or something.)