The man

For those of us in the outdoor industry ... a world without Lance is fairly hard to imagine. His image, his resume on the bike, and his legendary health struggles are known by all of us, by heart. But for a surprisingly large population, the waiting room of a cancer ward is the first time the Lance story is encountered. There are free copies of "It's Not About the Bike," free support materials from the Lance Armstrong Foundation, and free words of inspiration from Cure magazine laying everywhere. And it's impossible to not feel some solace that this man, so well known by so many, was diagnosed with fatal Stage IV cancer. This fall was the 10th anniversary of Lance's diagnosis. Regardless of the noise that surrounds his professional career, we are all truly lucky to have him on our side.